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NIKKI BEACH TO RETURN TO TORONTO FOR THE 4TH CONSECUTIVE YEAR
37TH ANNUAL TORONTO INTERNATIONAL FILM FESTIVAL
The Global Luxury Lifestyle Brand to take Residence on the Rooftop Patio of The Spoke Club
September 6th – September 11th, 2012
(MIAMI BEACH, FL) – July 25, 2012 – Nikki Beach Worldwide, the global luxury lifestyle brand that introduced the world to the ultimate beach club concept, is thrilled to announce its return to Toronto with a pop-up location during the 37th Annual Toronto International Film Festival. From September 6th through September 11th, 2012, Nikki Beach will take residence on the rooftop patio of The Spoke Club, the prestigious venue located on King Street West in the heart of downtown Toronto. Nikki Beach will recreate its signature chic all-white environment for both members of The Spoke Club and newcomers alike to indulge in the unique ambiance that is found at Nikki Beach locations around the world. The Spoke Club has established itself in Toronto as the preeminent social refuge for high profile opinion-formers and leaders from the creative community.
“For the past 10 years, Nikki Beach has been a proud supporter of the film industry by participating at film festivals around the world including Cannes International Film Festival (10 years), Venice International Film Festival (3 years) and now going into our fourth consecutive year (of having a location) at the Toronto International Film Festival,” said Lucia Penrod, Co-Founder and Director of Brand Standards of Nikki Beach Worldwide. “We look forward to being back in Toronto and providing our loyal customers and film industry friends with the familiar and comfortable venue – for fun & business – that they have grown accustomed to over the years!”
For the 4th consecutive year, Nikki Beach Toronto will provide industry elite, journalists and film lovers alike with an elegant and welcoming alternative to dine, unwind, relax and celebrate during the festival. Guests will enjoy the classic white decor, delicious cuisine, crisp flowing champagne, thrilling playlists spun by world renowned DJs and the beautiful jet-set crowds found at all Nikki Beach locations around the globe.
Over the years, Nikki Beach Toronto has been the location of choice for private events, corporate business lunches and dinners, press junkets and movie premiere celebrations including a press conference hosted by singers Bono and K’naan where they discussed the plight of poverty in Somali and announced their involvement with Somali-led projects to alleviate poverty, famine and health threats; the “Take This Waltz” premiere after-party with cast members Seth Rogan and Sarah Silverman; Giorgio Armani’s 10 Year Anniversary Dinner Party and a La Perla Fashion Show, to name a few. Notables including Adrian Grenier, Bono, Clive Owen, George Clooney, Gerard Butler, Harvey Weinstein, Juliette Binoche, Kim Cattrall, Marion Cotillard, Mena Suvari, Rachelle Lefevre, Sarah Silverman, Seth Rogan, Will.I.Am and Woody Harrelson have all been spotted at Nikki Beach Toronto since its inception at the Toronto International Film Festival in 2009.
Toronto International Film Festival
*** ADDITIONAL INFORMATION ABOUT NIKKI BEACH TORONTO 2012 WILL BE AVAILABLE SOON ***
Nikki Beach Toronto at The Spoke Club is located at 600 King Street West, Toronto, Canada, M5V 1M3.
ABOUT NIKKI BEACH WORLDWIDE
In 1998, Nikki Beach introduced the world to the ultimate beach club concept by combining the elements of dining, music, fashion, art and entertainment into one. Called the “Sexiest Place on Earth,” by the London Observer and recently earning the coveted #1 spot on the Travel Channel’s World’s Sexiest Beach Bars list, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury brand comprising of a Beach Club Division; a Nikki Beach Lifestyle Division (including an exclusive branding & clothing line, a music label and a VIP membership card program); a Global Sponsorships & Special Events Division and a Hotel, Resort & Spa Division.
Nikki Beach can now be experienced in ten cities, in eight different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain and pop-up locations in Cannes, France during the Cannes International Film Festival and in Canada during the Toronto International Film Festival. The Hotel, Resort & Spa division has a current location in Koh Samui, Thailand and over the next few years will be opening Nikki Beach Hotels, Resorts & Spas in Europe (Croatia, Cyprus and Greece) and in the Middle East & Africa (Qatar and Cape Verde).
For more information about Nikki Beach Worldwide, please visit:
ABOUT THE SPOKE CLUB
In the heart of Toronto’s bustling King West strip, discreetly nestled in one of the city’s infamous hundred-year-old brick buildings, lies a private members club conceived as a gathering place for individuals with an interest in media, entertainment and the arts: The Spoke Club The Spoke Club has established itself in Toronto as the pre-eminent social refuge for high profile opinion-formers and leaders from the creative community, with representation in advertising, architecture, design, dance, fashion, film, literature, media, music, photography, television, marketing, performing arts, public relations, publishing, and visual arts. The club boasts an illustrious group of Members including recipients of Academy Awards, Grammys, Geminis, Genies, Giller Prize, and Junos.
The Spoke Club acts as a sanctuary for its members, providing exceptional service from the moment they walk through the door. The Club’s ultimate goal vies to bring together and inspire its members with a creative space for working, thinking, lounging, learning and networking. Spoke Club members have access to an international reciprocal club network which includes the Groucho Club and Hospital Club in London, Dublin’s Odessa Club, Kee Club in Hong Kong & Shanghai, Roppongi Hills in Tokyo, Brody House in Budapest and Norwood Club in New York City.
Nikki Beach Worldwide Press Contact:
Julie Fogel, Global PR Director
[email protected] / (786) 515-1130 ext. 157
Sponsorship & Event Opportunity Inquiries:
Cleo Vo-Dai, Global Marketing Director
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